Moyenda Institute | Business Plan

Executive Summary

The Natural Healing Retreat is a 5 acre sanctuary dedicated to holistic wellness, located just a two-hour drive from Seattle.

This retreat will feature 20 eco-friendly tiny homes, a spacious community kitchen, an organic garden and a range of holistic healing seminars and events.

Inspired by the healing methodologies of Dr. Sebi and Dr. Robert Morse, our retreat will invite local healing practitioners, offer nature walks and hiking experiences and provide a peaceful environment for individuals seeking to rejuvenate their mind, body and spirit.

Business Objectives

• Establish a premier holistic healing retreat within two years.

• Provide a comprehensive range of healing workshops and seminars based on the principles of Dr. Sebi and Dr. Robert Morse.

• Offer high-quality accommodations with 20 fully equipped tiny homes.

• Foster a sense of community through shared meals in a large community kitchen.

• Maintain a sustainable and organic environment, including an on-site organic garden.

• Generate revenue through accommodation bookings, wellness programs, rejuvenation workshops and organic product sales.

Industry Overview

The wellness tourism market has been experiencing exponential growth, with a strong demand for holistic healing and natural health retreats.

Consumers are increasingly seeking alternative healing methods, nature immersion and digital detox experiences.

Our retreat aligns with this trend, positioning itself as a premier destination for natural healing in the Pacific Northwest.

Target Market

• Urban Professionals: Seeking relaxation and stress relief from their high-paced lives.

• Health Enthusiasts: Individuals who follow plant-based diets and natural healing practices.

• Retreat Organizers: Wellness coaches, yoga instructors and holistic healers looking for event space.

• Eco-conscious Travelers: Tourists interested in sustainable and off-grid living experiences.

Industry Analysis

The wellness tourism industry is valued at over $639 billion and is projected to grow at a Compound Annual Growth Rate of 7.5%.

With increasing awareness of natural healing methods, consumers are actively seeking holistic retreats that focus on sustainable and natural therapies.

The Puget Sound area is an ideal test market as it is a hub for health-conscious individuals and provides a diverse customer base that is open to holistic practices and natural medicines.

Marketing Plan | Branding and Positioning

We will position our retreat as a premier holistic healing destination that integrates nature, nutrition and alternative healing methods that have been proven effective.

1. Digital Marketing:

   • SEO-optimized website with an online booking system.

   • Social media campaigns on Instagram, Facebook and YouTube featuring guest testimonials, event highlights and practitioner insights.

   • Influencer partnerships with holistic health advocates.

      

2. Content Marketing:

   • Blog articles on holistic healing, nutrition and wellness.

   • Monthly newsletters with retreat updates and success stories.

      

3. Public Relations:

   • Press releases in wellness and travel magazines.

   • Collaborations with wellness bloggers and media houses.

      

4. Referral and Loyalty Program:

   • Discounts for returning guests.

   • Referral bonuses for bringing friends and family.

Competitive Analysis

While there are wellness retreats in Washington, very few offer a combination of eco-friendly accommodations, plant-based healing and teachings from renowned natural healers like Dr. Sebi and Dr. Robert Morse; our emphasis on their methods provides a unique selling point that differentiates our Healing Retreat from traditional wellness centers.

Accommodations

• 20 eco-friendly tiny homes with modern amenities.

• Options for single and shared occupancy.

• Built using sustainable materials and equipped with energy efficient utilities.

Holistic Healing Programs

• Dr. Sebi inspired Nutritional Programs: Focusing on alkaline and plant-based diets.

• Dr. Robert Morse’s Detoxification Protocols: Teaching herbal based detox techniques.

• Wellness Seminars: Covering topics like herbal medicine, fasting and natural remedies.

• Daily Yoga and Meditation Sessions: Promoting mindfulness and relaxation.

• One-on-One Healing Sessions: With guest practitioners offering naturopathy, acupuncture and sound healing.

Recreational and Community Activities

• Guided Nature Walks & Hikes: Explore nearby trails with plant identification and foraging tips.

• Organic Gardening Workshops: Hands-on sessions for growing medicinal plants and food.

• Community Gatherings: Group meals, storytelling sessions and music therapy events.

Location & Facility Setup

• Land Acquisition & Development: The 5 acre land will be developed in phases to accommodate 20 tiny homes, a community kitchen and garden spaces.

• Tiny Homes Construction: Prefabricated, energy-efficient units with essential utilities.

• Community Spaces: A large community kitchen and dining hall for shared meals and workshops.

• Organic Garden: A dedicated space for growing medicinal herbs and organic produce.

Staffing Requirements

• Retreat Manager: Overseeing operations and guest experiences.

• Wellness Instructors & Practitioners: Leading healing sessions and workshops.

• Hospitality Staff: Managing accommodations, kitchen and housekeeping.

• Gardening Experts: Maintaining the organic garden and conducting workshops.

Online Presence

• Website Development: Showcasing services, events with an online booking system.

• Social Media Marketing: Engaging audience through Instagram, Facebook and YouTube.

• Influencer & Wellness Blogger Partnerships: Collaborating with holistic health influencers.

Offline Marketing

• Community Engagement: Partnering with local yoga studios and health food stores.

• Wellness Events & Retreat Fairs: Promoting at health expos and wellness fairs.

• Referral Programs: Offering discounts for word-of-mouth referrals.

Estimated Cost Structure

Initial Investment:

• Land Acquisition: $500,000

• Construction (Tiny Homes, Kitchen, Garden): $700,000

• Marketing and Branding: $50,000

• Initial Staff and Operations: $150,000

Annual Operating Costs:

• Salaries: $400,000

• Utilities and Maintenance: $50,000

• Marketing: $30,000

• Supplies: $70,000

Estimated Revenue Streams

• Accommodation Rentals: nightly, weekends, weekly and monthly package options.

• Healing Workshops & Retreat Packages: paid wellness programs.

• Organic Product Sales: herbs, teas and natural supplements.

Projected Annual Revenue

• Accommodation: $766,500

• Healing Programs: $200,000

• Workshops: $150,000

• Food & Merchandise: $80,000

• Total Estimated Revenue: $1,196,500

• Projected Profit: $596,500 (after expenses)

Projected First Year Revenue

• Accommodation Revenue: $750K

• Workshop Fees: $300K

• Product Sales: $100K

• Total Revenue: $1.15M

Sustainability and Scaling

• Implement solar energy for power needs.

• Expand tiny home offerings based on demand.

• Develop an online course series for remote learning on holistic healing.

• Establish partnerships with wellness brands for sponsorship opportunities.

• Use our business model to duplicate and create additional Healing Retreats in strategic locations; nationally and worldwide. 

Our 5 acre natural Healing Retreat offers a unique blend of holistic healing, sustainable living and community engagement.

With a strong market demand for alternative wellness experiences, strategic marketing and an efficient operational model, we intend for our retreat to become a business role model as the leading destination for health-conscious individuals seeking natural healing modalities.

We invite potential investors and partners to collaborate in creating a transformative space that promotes universal well-being and perpetual sustainability.